More so, when you are writing or editing content for the Internet.
That is because, what you write, is read across the world by people who are from different cultures.
By people, whose understanding of words and phrases differ from your understanding.
In fact, a deftly crafted sentence or a delicately turned phrase will remain unappreciated, if it is meaningless to a person reading in U.S.
Worse, it could be misunderstood and cause irreparable damage to your product or your company’s reputation.
To prevent such misunderstandings and to maintain a consistent language, major publications have their own Style Guides.
However, these Style Guides sometimes fail as guides for Creating Web Content.
They fail because they are offshoots of the traditional media, namely newspapers and because they have no idea what constitutes writing on the web.
So what are you supposed to do? How are we supposed to write content that has a universal appeal?
The "The Yahoo! Style Guide" addresses this problem.
Yahoo! The Internet content giant knows more than a thing or two about creating content.
They have simply distilled all they have learnt from writing and creating content for the last 15 years and come out with a very comprehensive Style Guide.
The vastness of their experience makes the Yahoo! Style Guide “the ultimate sourcebook for writing, editing and creating content for the digital world”.
Order your copy
As the web is constantly evolving, Yahoo! has created a support website to keep their Style Guide relevant and updated.
0 comments:
Post a Comment