The strategy behind giving good content away

Those of us in content writing often give good content away. To outsiders it may appear a certifiably insane act; however, a careful examination will reveal that it is an excellent content marketing strategy.

So why do we give good content away?

The foremost reason and to me the only reason is to create a sense that there is more where it comes from.

Beyond this simple altruistic reason :), giving good content away helps us to:

1. Attract the attention of our target audience.
2. Give them a taste of our skills.
3. Build a relationship with our prospective clients.
4. Build a community and promote our services.
5. Influence and get them to engage our services.

That is why we content writers give away content we slaved many hours to write and publish.